دانلود کتاب Managing Strategy Processes in Emergent Industries: The Case of Media Firms

Name: Managing Strategy Processes in Emergent Industries: The Case of Media Firms
Availability: InStock
Author: Johan Roos
ISBN: 9781349141494, 9781349141470

by Johan Roos, Georg von Krogh, Peggy Simcic Brønn (auth.)

عنوان فارسی: مدیریت فرآیندهای استراتژی در صنایع در حال رشد: مورد شرکت های رسانه ای
ناشر: Palgrave Macmillan UK
سال: 1996
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XII, 178-1
شابک: 9781349141494, 9781349141470
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 9.59 مگابایت

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جزییات کتاب

This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. This puts significant demand on the top management teams and their ability to perceive and interpret phenomena and patterns emerging that may influence strategy. Based upon observation of and involvement in the strategy processes of three media firms a framework for strategy processes is proposed and a practical outline of how new strategy processes should be developed is presented.