دانلود کتاب Strategies for e-business : creating value through electronic and mobile commerce : concepts and cases

Name: Strategies for e-business : creating value through electronic and mobile commerce : concepts and cases
Availability: InStock
Author: Enders, Albrecht
ISBN: 9780273757870,0273757873

by Enders, Albrecht, Jelassi, Tawfik, Martínez-López, Francisco José

عنوان فارسی: استراتژی های کسب و کار الکترونیکی: ایجاد ارزش از طریق تجارت الکترونیک و تلفن همراه: مفاهیم و موارد
ناشر: Pearson Education Limited
سال: 2014
ویرایش: Third edition.
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 733-777
شابک: 9780273757870,0273757873
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 9.56 مگابایت

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This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present. Read more...