دانلود کتاب Fundamentals of Business-to-Business Marketing: Mastering Business Markets

Name: Fundamentals of Business-to-Business Marketing: Mastering Business Markets
Availability: InStock
Author: Michael Kleinaltenkamp
ISBN: 9783319124629, 9783319124636

by Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger (eds.)

عنوان فارسی: اصول کسب و کار به کسب و کار بازاریابی: بازار کسب و کار مسترینگ
ناشر: Springer International Publishing
سال: 2015
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 330
شابک: 9783319124629, 9783319124636
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 8.00 مگابایت

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جزییات کتاب

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.