دانلود کتاب Essentials of Marketing Research

Name: Essentials of Marketing Research
Availability: InStock
Author: Joseph Hair
ISBN: 1260260461,9781260260465

by Joseph Hair, David Ortinau, Dana E. Harrison

عنوان فارسی: ملزومات تحقیق بازاریابی
ناشر: McGraw-Hill Education
سال: 2020
ویرایش: 5
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 448-449
شابک: 1260260461,9781260260465
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 18.05 مگابایت

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جزییات کتاب

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.