دانلود کتاب Advances in Advertising Research (Vol. XI): Designing and Communicating Experience

Name: Advances in Advertising Research (Vol. XI): Designing and Communicating Experience
Availability: InStock
Author: Martin K.J. Waiguny
ISBN: 3658322004,9783658322007

by Martin K.J. Waiguny, Sara Rosengren

عنوان فارسی: پیشرفت در تحقیقات تبلیغات (جلد یازدهم): تجربه طراحی و ارتباطات
ناشر: Springer Gabler
سال: 2021
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 362
شابک: 3658322004,9783658322007
نوع فایل: EPUB دانلود نرم افزار مطالعه
حجم: 13.50 مگابایت

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.