دانلود کتاب The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led

Name: The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led
Availability: InStock
Author: John Abram
ISBN: 047085880X,9780470858806

by John Abram, Paul Hawkes

عنوان فارسی: هفت افسانه مدیریت مشتری: چگونه بدون اینکه مشتری محور باشیم مشتری محور باشیم
ناشر: Wiley
سال: 2003
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 236-238
شابک: 047085880X,9780470858806
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 0.77 مگابایت

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In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.