دانلود کتاب Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective

Name: Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective
Availability: InStock
Author: M. Mercedes Galan-Ladero
ISBN: 3031273761,9783031273766

by M. Mercedes Galan-Ladero, Helena M. Alves

عنوان فارسی: اهداف بازاریابی اجتماعی و توسعه پایدار (SDGs): مطالعات موردی برای چشم انداز جهانی
ناشر: Springer
سال: 2023
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 376-377
شابک: 3031273761,9783031273766
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 14.95 مگابایت

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This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.