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Margit Enke (editor) Anja Geigenmüller (editor) Alexander Leischnig (editor)
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دانلود کتاب Commodity Marketing: Strategies, Concepts, and Cases (Management for Professionals)
by Margit Enke (editor), Anja Geigenmüller (editor), Alexander Leischnig (editor)|
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عنوان فارسی: بازاریابی کالا: استراتژی ها، مفاهیم و موارد (مدیریت برای حرفه ای ها) |
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جزییات کتاب
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
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