کتاب های Daniel Tixier
Marketing Theory and Practice
Michael J. Baker, Olivier Badot, Ken Bernard, Stephen Brown, Douglas Brownlie, Sara Carter, K. C. Chan, Bernard Cova, Keith Crosier, Adamantios Diamantopoulos, Bill Donaldson, Sean Ennis, Pervez Ghauri, Susan J. Hart, Peter Leeflang, Dale Littler, Michael C. Mcdermott, Lyn Mcgregor, Shan Rajagopal, Daniel Tixier, John Webb (eds.), 1995
