کتاب های Fipr
International Dictionary of Marketing and Communication
Frank Jefkins BSc(Econ), BA(Hons), MCAM, FIPR, ABC, FAIE (auth.), 1987
Modern Marketing Communications
Frank Jefkins BSc(Econ), BA(Hons), MCAM, ABC, FIPR, FAIE, FLCC, FInstSMM, MCIM (auth.), 1990
