کتاب های Jan Benedict E.m Steenkamp
Brand Breakout: How Emerging Market Brands Will Go Global
Nirmalya Kumar, Jan-Benedict E.M Steenkamp, 2013
Brand Breakout: How Emerging Market Brands Will Go Global
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp (auth.), 2013
Global Brand Strategy: World-wise Marketing in the Age of Branding
Jan-Benedict Steenkamp (auth.), 2017
