کتاب های Larry D. Kelley
Advertising Account Planning: A Practical Guide
Larry D. Kelley, Donald W. Jugenheimer, 2006
Advertising Media Planning: A Brand Management Approach
Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan, 2015
Advertising Management in a Digital Environment: Text and Cases
Larry D. Kelley and Kim Bartel Sheehan, 2021
