کتاب های M. Hanssens
Title Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, Volume 12 ; 2nd Edition) (International Series in Quantitative Marketing)
Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz, 2001
Customer Equity: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing)
Julian Villanueva, Dominique, M. Hanssens, 2007
Market Response Models - Econometric, Time-Series Analysis
Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz, 2003
Market Response Models: Econometric and Time Series Analysis
Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz (auth.), 1989
Market Response Models: Econometric and Time Series Analysis
Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz (auth.), 2002
Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
Natalie Mizik, Dominique M. Hanssens, Editors, 2018
