کتاب های Palmatier G.
Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance
George E. Palmatier, Colleen Crum, 2002
After Hours: Tales from Ur-Bar
Joshua Palmatier, 2011
ASP Configuration Handbook
Palmatier G., 2001
Marketing Channel Strategy: International Edition
Robert Palmatier, Louis Stern, Adel El-Ansary, 2014
Marketing Strategy: Based on First Principles and Data Analytics
Robert W. Palmatier; Shrihari Sridhar, 2017
Marketing Channel Strategy: An Omni-Channel Approach
Ansary, Adel I.; Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W., 2020
Marketing Strategy: Based on First Principles and Data Analytics
Robert Palmatier, Shrihari Sridhar, 2021
Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization
Robert W. Palmatier (editor), Christine Moorman (editor), Ju-Yeon Lee (editor), 2019
