کتاب های Peter Leeflang
Building Models for Marketing Decisions
Peter S. H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert (auth.), 2000
Marketing Theory and Practice
Michael J. Baker, Olivier Badot, Ken Bernard, Stephen Brown, Douglas Brownlie, Sara Carter, K. C. Chan, Bernard Cova, Keith Crosier, Adamantios Diamantopoulos, Bill Donaldson, Sean Ennis, Pervez Ghauri, Susan J. Hart, Peter Leeflang, Dale Littler, Michael C. Mcdermott, Lyn Mcgregor, Shan Rajagopal, Daniel Tixier, John Webb (eds.), 1995
