کتاب های Rajeev Batra
Marketing Issues in Transitional Economies
Rajeev Batra (auth.), 1999
The psychology of design : creating consumer appeal
Rajeev Batra, 2016
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
