کتاب های William O. Bearden
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
William O. Bearden, Richard G. Netemeyer, 1999
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
William O. Bearden, Richard G. Netemeyer, Kelly L. Haws (eds.), 2010
Scaling Procedures: Issues and Applications
Richard G. Netemeyer, William O. Bearden, Subhash Sharma, 2003
