دانلود کتاب Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

Name: Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto
Availability: InStock
Author: Donald P. Cushman
ISBN: 0791457397, 9780791457399, 9781417531325

by Donald P. Cushman, Sarah Sanderson King, Ted J. Smith III, William C. Adams

عنوان فارسی: بهترین شیوه های ارتباطی در دل جنرال الکتریک مایکروسافت و Monsanto
ناشر: State University of New York Press
سال: 2003
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 160-164
شابک: 0791457397, 9780791457399, 9781417531325
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 0.87 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm’s timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice.