Customer-Centric Marketing Strategies: Tools for Building Organizational Performance2014 1 Edited by Hans-Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni Customer-Centric Marketing Strategies: Tools for Building Organizational Performance Hershey, PA IGI Global 2013 478 pp. 978-1-46662-524-2 $185.00 Hardcover
by Emeraldinsight Publishing.![](/cache/1f069b3a1fde2788de1a902a4535aaef.jpg)