دانلود کتاب Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet

Creating Powerful RadioFor Managers, Programmers and Talent* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.* TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.* INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking.