دانلود کتاب Strategic corporate management for engineering

"Strategic Corporate Management for Engineering presents seven areas of strategic management for engineering organizations, emphasizing the need to address these areas as a complement to traditional project management practices. A step-by-step, question-and-answer approach leads readers through the preparation for strategic management and the internal and external issues that must be faced, including managing organizational change, forecasting emerging technologies, and implementing strategic management plans. Each chapter features the use of case studies that place readers in senior positions within regional, national, and international engineering and construction organizations." "For courses in engineering organizations, organizational or project management, and construction management, Strategic Corporate Management for Engineering also serves as a resource for professionals. Addressing a critical need in the service-based engineering industry, it provides students, educators, and professionals with the basic tools to effectively compete in the changing global marketplace for engineering services."--Jacket. Read more... Abstract: "Strategic Corporate Management for Engineering presents seven areas of strategic management for engineering organizations, emphasizing the need to address these areas as a complement to traditional project management practices. A step-by-step, question-and-answer approach leads readers through the preparation for strategic management and the internal and external issues that must be faced, including managing organizational change, forecasting emerging technologies, and implementing strategic management plans. Each chapter features the use of case studies that place readers in senior positions within regional, national, and international engineering and construction organizations." "For courses in engineering organizations, organizational or project management, and construction management, Strategic Corporate Management for Engineering also serves as a resource for professionals. Addressing a critical need in the service-based engineering industry, it provides students, educators, and professionals with the basic tools to effectively compete in the changing global marketplace for engineering services."--Jacket