دانلود کتاب Managing Service Operations: Design and Implementation

Name: Managing Service Operations: Design and Implementation
Availability: InStock
Author: Dr William J Hollins
ISBN: 1412929520, 9781412929523, 9781848604667

by Dr William J Hollins, John Higgins

عنوان فارسی: مدیریت عملیات خدمات: طراحی و پیاده سازی
ناشر: Sage Publications Ltd
سال: 2006
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 312-312
شابک: 1412929520, 9781412929523, 9781848604667
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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جزییات کتاب

Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service.