دانلود کتاب The 21st century meeting and event technologies: powerful tools for better planning, marketing, and evaluation

"Here is the first book in the field of meeting and event education to specifically and comprehensively address the area of technology. This volume includes examples of technology platforms, software, cloud-based systems, case studies, checklists, financial investments, educational resources, and many other helpful and valuable information. Each of the 10 chapters addresses through technology the key competencies (standards) of the Meeting Professionals International's Event Management International Competency Standards (EMICS). Each technology platform directly supports one of the standards identified through EMICS to ensure a correct fit with current and future industry expectations. The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry, and The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Key features include: Addresses the Meeting Professionals International's meeting and business event competency standards; provides examples and applications of meeting technology platforms and software; includes numerous case studies illustrating the application of meeting technology; shares valuable knowledge on effective marketing of meetings and events, including search engine optimization techniques; discusses planning meeting registration methods through technology. This textbook will help both students and entry-level meeting and event industry professionals better understand this critical topic. This book is also suitable for classroom use. The textbook includes numerous checklists, charts, and graphs to provide a more illustrative approach for the reader. Each chapter includes carefully selected and prepared endnotes to encourage readers to discuss, problem solve, and direct you to additional resources. The authors have also provide interviews and video capture of many of the key individuals featured in this text. A PowerPoint slide for each chapter is available as a teaching resource for instructors. Key learning outcomes and suggested tasks for students are listed at the end of each chapter within this book. References and other sources for further information are also provided."-- Read more... Abstract: "Here is the first book in the field of meeting and event education to specifically and comprehensively address the area of technology. This volume includes examples of technology platforms, software, cloud-based systems, case studies, checklists, financial investments, educational resources, and many other helpful and valuable information. Each of the 10 chapters addresses through technology the key competencies (standards) of the Meeting Professionals International's Event Management International Competency Standards (EMICS). Each technology platform directly supports one of the standards identified through EMICS to ensure a correct fit with current and future industry expectations. The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry, and The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Key features include: Addresses the Meeting Professionals International's meeting and business event competency standards; provides examples and applications of meeting technology platforms and software; includes numerous case studies illustrating the application of meeting technology; shares valuable knowledge on effective marketing of meetings and events, including search engine optimization techniques; discusses planning meeting registration methods through technology. This textbook will help both students and entry-level meeting and event industry professionals better understand this critical topic. This book is also suitable for classroom use. The textbook includes numerous checklists, charts, and graphs to provide a more illustrative approach for the reader. Each chapter includes carefully selected and prepared endnotes to encourage readers to discuss, problem solve, and direct you to additional resources. The authors have also provide interviews and video capture of many of the key individuals featured in this text. A PowerPoint slide for each chapter is available as a teaching resource for instructors. Key learning outcomes and suggested tasks for students are listed at the end of each chapter within this book. References and other sources for further information are also provided."