دانلود کتاب Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings

Name: Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings
Availability: InStock
Author: Yogesh K. Dwivedi
ISBN: 9783319452333,9783319452340

by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras (eds.)

عنوان فارسی: رسانه های اجتماعی: خوب، بد، زشت: 15 IFIP WG 6.11 کنفرانس تجارت الکترونیکی، خدمات الکترونیکی، و جامعه الکترونیکی، I3E 2016، سوانزی، بریتانیا، سپتامبر 13-15، 2016، مجموعه مقالات
ناشر: Springer International Publishing
سال: 2016
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XXIV, 730-
شابک: 9783319452333,9783319452340
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 43.21 مگابایت

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This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.