دانلود کتاب Services Marketing Cases in Emerging Markets: An Asian Perspective

Name: Services Marketing Cases in Emerging Markets: An Asian Perspective
Availability: InStock
Author: Sanjit Kumar Roy
ISBN: 9783319329680, 9783319329703

by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen (eds.)

عنوان فارسی: موارد بازاریابی خدمات در بازارهای نوظهور: چشم انداز آسیایی
ناشر: Springer International Publishing
سال: 2017
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): X, 184-185
شابک: 9783319329680, 9783319329703
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.68 مگابایت

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جزییات کتاب

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.