دانلود کتاب New Luxury Management: Creating and Managing Sustainable Value Across the Organization

Name: New Luxury Management: Creating and Managing Sustainable Value Across the Organization
Availability: InStock
Author: Emmanuelle Rigaud-Lacresse
ISBN: 9783319417264, 9783319417271

by Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini (eds.)

عنوان فارسی: مدیریت لوکس جدید: ایجاد و مدیریت ارزش پایدار در سراسر سازمان
ناشر: Palgrave Macmillan
سال: 2017
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XXII, 311-
شابک: 9783319417264, 9783319417271
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.41 مگابایت

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Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.