دانلود کتاب Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations

Name: Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations
Availability: InStock
Author: Cornelius Herstatt
ISBN: 9783319463902, 9783319463926

by Cornelius Herstatt, Rajnish Tiwari (eds.)

عنوان فارسی: هند سرب هند: عناصر کلیدی و دیدگاه های شرکت های نوآورانه ی Frugal
ناشر: Springer International Publishing
سال: 2017
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XI, 254-25
شابک: 9783319463902, 9783319463926
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.54 مگابایت

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جزییات کتاب

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.