دانلود کتاب Brand Fans: Lessons from the World's Greatest Sporting Brands

Name: Brand Fans: Lessons from the World's Greatest Sporting Brands
Availability: InStock
Author: Aaron C.T. Smith
ISBN: 9783319488530, 9783319488547

by Aaron C.T. Smith, Constantino Stavros, Kate Westberg (auth.)

عنوان فارسی: طرفداران نام تجاری: درس هایی از بزرگترین مارک های ورزشی جهان
ناشر: Palgrave Macmillan
سال: 2017
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): X, 249-254
شابک: 9783319488530, 9783319488547
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.72 مگابایت

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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.