دانلود کتاب Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice

Name: Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice
Availability: InStock
Author: George Christodoulides
ISBN: 9783658152192, 9783658152208

by George Christodoulides, Anastasia Stathopoulou, Martin Eisend (eds.)

عنوان فارسی: پیشرفت در تحقیقات تبلیغات (جلد VII): برانگیختن شکاف بین آکادمی های تبلیغاتی و تمرین
ناشر: Gabler Verlag
سال: 2017
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XI, 315-31
شابک: 9783658152192, 9783658152208
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 15.75 مگابایت

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Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.