دانلود کتاب International Business Strategy: Perspectives on Implementation in Emerging Markets

Name: International Business Strategy: Perspectives on Implementation in Emerging Markets
Availability: InStock
Author: S. Raghunath
ISBN: 9781137544667, 9781137544681

by S. Raghunath, Elizabeth L. Rose (eds.)

عنوان فارسی: استراتژی کسب و کار بین المللی: دیدگاه را در مورد اجرای در بازارهای نوظهور
ناشر: Palgrave Macmillan UK
سال: 2017
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XXI, 476-4
شابک: 9781137544667, 9781137544681
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 12.03 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world’s largest corporations to small, entrepreneurial firms.