دانلود کتاب Sustainable Luxury Brands: Evidence from Research and Implications for Managers

Name: Sustainable Luxury Brands: Evidence from Research and Implications for Managers
Availability: InStock
Author: Cesare Amatulli
ISBN: 9781137601582,9781137601599

by Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido (auth.)

عنوان فارسی: مارک های پایدار لوکس: شواهد از تحقیقات و پیامدهای آن برای مدیران
ناشر: Palgrave Macmillan UK
سال: 2017
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XV, 244-25
شابک: 9781137601582,9781137601599
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.13 مگابایت

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جزییات کتاب

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.