دانلود کتاب Marketing in Evolution: Essays in Honour of Michael J. Baker

Name: Marketing in Evolution: Essays in Honour of Michael J. Baker
Availability: InStock
Author: Susan A. Shaw
ISBN: 9781349140916, 9781349140893

by Susan A. Shaw, Neil Hood (eds.)

عنوان فارسی: بازاریابی در تکامل: مقالات در افتخار مایکل جیک بیکر
ناشر: Palgrave Macmillan UK
سال: 1998
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XII, 227-2
شابک: 9781349140916, 9781349140893
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 22.29 مگابایت

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جزییات کتاب

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.