دانلود کتاب Sense and Respond: The Journey to Customer Purpose

Name: Sense and Respond: The Journey to Customer Purpose
Availability: InStock
Author: Susan Barlow
ISBN: 9781349523191, 9780230508149

by Susan Barlow, Stephen Parry, Mike Faulkner (auth.)

عنوان فارسی: حس و پاسخ: سفر به مشتری هدف
ناشر: Palgrave Macmillan UK
سال: 2005
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XV, 208-21
شابک: 9781349523191, 9780230508149
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.20 مگابایت

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جزییات کتاب

The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.