دانلود کتاب The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

Name: The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
Availability: InStock
Author: Michael Dunn
ISBN: 078799832X, 9780787998325, 9780470443798, 04704438

by Michael Dunn

عنوان فارسی: ضرورت پاسخگویی بازاریابی: رانندگی بازده برتر در بازاریابی سرمایه گذاری
سال: 2009
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 464-467
شابک: 078799832X, 9780787998325, 9780470443798, 04704438
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.00 مگابایت

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Making accountable marketing decisions to improve the efficiency of spendingIn this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.

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