دانلود کتاب The Corporate Reputation of Multinational Corporations : An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations

Name: The Corporate Reputation of Multinational Corporations : An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations
Availability: InStock
Author: Cathrin Huber (auth.)
ISBN: 9783658197636, 9783658197643

by Cathrin Huber (auth.)

عنوان فارسی: اعتبار سازمانی شرکت های چند ملیتی: تحلیل ادراک مصرف کنندگان از شهرت سازمانی و تاثیر آن در سراسر ملل
ناشر: Gabler Verlag
سال: 2018
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XX, 181-20
شابک: 9783658197636, 9783658197643
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 7.88 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given.

گزارش اشکال ⚠