دانلود کتاب Global Luxury: Organizational Change and Emerging Markets since the 1970s

Name: Global Luxury: Organizational Change and Emerging Markets since the 1970s
Availability: InStock
Author: Pierre-Yves Donzé
ISBN: 9789811052354, 9789811052361

by Pierre-Yves Donzé, Rika Fujioka (eds.)

عنوان فارسی: جهانی لوکس: تغییرات سازمانی و بازارهای نوظهور از دهه 1970
ناشر: Palgrave
سال: 2018
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XIX, 287-2
شابک: 9789811052354, 9789811052361
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.33 مگابایت

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جزییات کتاب

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.