دانلود کتاب Advances in Chinese Brand Management

Name: Advances in Chinese Brand Management
Availability: InStock
Author: John M. T. Balmer
ISBN: 9781352000108, 9781352000115

by John M. T. Balmer, Weifeng Chen (eds.)

عنوان فارسی: پیشرفت در مدیریت برند چینی
ناشر: Palgrave Macmillan UK
سال: 2017
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): X, 354-355
شابک: 9781352000108, 9781352000115
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.39 مگابایت

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جزییات کتاب

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.