دانلود کتاب The Routledge Companion to Contemporary Brand Management

Name: The Routledge Companion to Contemporary Brand Management
Availability: InStock
Author: Francesca Dall’Olmo Riley
ISBN: 0415747902,9780415747905

by Francesca Dall’Olmo Riley, Jaywant Singh, Charles Blankson

عنوان فارسی: همکاری Routledge با مدیریت برند معاصر
ناشر: Routledge
سال: 2016
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 616-617
شابک: 0415747902,9780415747905
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 4.59 مگابایت

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جزییات کتاب

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.