دانلود کتاب Marketing in Food, Hospitality, Tourism, and Food

Name: Marketing in Food, Hospitality, Tourism, and Food
Availability: InStock
Author: Richard Tresidde
ISBN: 1910158305,9781910158302

by Richard Tresidde, Craig Hirst

عنوان فارسی: بازاریابی در غذا، مهمانداری، گردشگری و غذا
ناشر: Goodfellow Publishers
سال: 2015
ویرایش: 2
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 302-241
شابک: 1910158305,9781910158302
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.75 مگابایت

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جزییات کتاب

Targeted at second year undergraduate students through to master's level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.