دانلود کتاب Marketing the Third Reich persuasion, packaging and propaganda

Name: Marketing the Third Reich persuasion, packaging and propaganda
Availability: InStock
Author: O’Shaughnessy
ISBN: 9781138060562,1138060569,9781138060586,1138060585,

by O’Shaughnessy, Nicholas Jackson

عنوان فارسی: بازاریابی رایش سوم، تضمین، بسته بندی و تبلیغ
ناشر: Routledge
سال: 2018
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 290-305
شابک: 9781138060562,1138060569,9781138060586,1138060585,
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 43.21 مگابایت

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جزییات کتاب

Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication-- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance? Read more...