دانلود کتاب Marketing Research

Name: Marketing Research
Availability: InStock
Author: Burns, Alvin C.
ISBN: 9781292153261,1292153261

by Burns, Alvin C., Bush, Ronald F., Veeck, Ann

عنوان فارسی: تحقیقات بازاریابی
ناشر: Pearson
سال: 2017
ویرایش: Eighth edition, glob
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 489-499
شابک: 9781292153261,1292153261
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 25.50 مگابایت

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For courses in global marketing. Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies Read more...