دانلود کتاب Contemporary Issues in International Business: Institutions, Strategy and Performance

Name: Contemporary Issues in International Business: Institutions, Strategy and Performance
Availability: InStock
Author: Davide Castellani
ISBN: 9783319702193, 9783319702209

by Davide Castellani, Rajneesh Narula, Quyen T. K. Nguyen, Irina Surdu, James T. Walker (eds.)

عنوان فارسی: مسائل معاصر در تجارت بین الملل: موسسات، استراتژی و عملکرد
ناشر: Palgrave Macmillan
سال: 2018
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): XX, 324-33
شابک: 9783319702193, 9783319702209
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.91 مگابایت

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جزییات کتاب

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business.This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.