دانلود کتاب Sports Marketing and the Psychology of Marketing Communication

Name: Sports Marketing and the Psychology of Marketing Communication
Availability: InStock
Author: Lynn R. Kahle
ISBN: 9780805857900, 0805857907

by Lynn R. Kahle, Chris Riley

عنوان فارسی: بازاریابی ورزشی و روانشناسی ارتباطات بازاریابی
ناشر: Lawrence Erlbaum Associates
سال: 2005
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 444-444
شابک: 9780805857900, 0805857907
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 6.00 مگابایت

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جزییات کتاب

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments.