دانلود کتاب Services Marketing: People, Technology, Strategy

Name: Services Marketing: People, Technology, Strategy
Availability: InStock
Author: Jochen Wirtz
ISBN: 1944659013,9781944659011

by Jochen Wirtz, Christopher Lovelock

عنوان فارسی: خدمات بازاریابی: مردم، فناوری، استراتژی
ناشر: World Scientific
سال: 2016
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 800-1239
شابک: 1944659013,9781944659011
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 30.82 مگابایت

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جزییات کتاب

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.