دانلود کتاب Consumer Trends and New Product Opportunities in the Food Sector

Name: Consumer Trends and New Product Opportunities in the Food Sector
Availability: InStock
Author: Klaus Grunert
ISBN: 9086863078,9789086863075,9789086868520

by Klaus Grunert

عنوان فارسی: روند مصرف و فرصت های جدید محصول در بخش مواد غذایی
ناشر: Wageningen Academic Publishers
سال: 2017
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 236-238
شابک: 9086863078,9789086863075,9789086868520
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 2.80 مگابایت

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جزییات کتاب

The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing.This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends

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