دانلود کتاب The Cultural Dimension of Global Business

Name: The Cultural Dimension of Global Business
Availability: InStock
Author: Gary Ferraro
ISBN: 0205835597,9780205835591

by Gary Ferraro, Elizabeth K. Briody

عنوان فارسی: ابعاد فرهنگی تجارت جهانی
ناشر: Routledge
سال: 2012
ویرایش: 7
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 304-343
شابک: 0205835597,9780205835591
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 3.96 مگابایت

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جزییات کتاب

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning GoalsUpon completing this book readers will be able to: Understand the interaction between global business and culture Discuss comparative values and cultural differences Recognize the importance of understanding nonverbal communication patterns prevalent in the international business arena Be familiar with three functional processes critical to success in conducting global business: negotiating, partnering, and managing Identify strategies for coping with culture shock