دانلود کتاب Public Relations in the Nonprofit Sector: Theory and Practice

Name: Public Relations in the Nonprofit Sector: Theory and Practice
Availability: InStock
Author: Richard D. Waters
ISBN: 1138795089, 9781138795082

by Richard D. Waters

عنوان فارسی: روابط عمومی در بخش غیر انتفاعی: نظریه و عمل
ناشر: Routledge
سال: 2014
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 366
شابک: 1138795089, 9781138795082
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.00 مگابایت

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جزییات کتاب

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

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