دانلود کتاب Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

Name: Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Availability: InStock
Author: Davis Dyer
ISBN: 1591391474,9781591391470

by Davis Dyer, Frederick Dalzell, Rowena Olegario

عنوان فارسی: Tide Rising: Lessons from 165 Years of Brand Building در Procter u0026 Gamble
ناشر: Harvard Business School Press
سال: 2004
ویرایش: Hardcover
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 467-503
شابک: 1591391474,9781591391470
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 37.65 مگابایت

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جزییات کتاب

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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