دانلود کتاب Signs, Language And Behavior

A detailed and critical analysis of semiotic is presented under the following headings: signs and behavior; language and social behavior; modes of signifying; adequacy, truth, and reliability of signs; types of discourse; formators and formative discourse; individual and social import of signs; and the scope and import of semiotic. An appendix discusses the views of Tolman and Hull, presents other historical material, and concludes with a glossary and a 33-page bibliography. (PsycINFO Database Record (c) 2016 APA, all rights reserved)
"For the past twenty years Charles Morris has collected and co-ordinated the major developments in the field of communication, from the physical sciences to the arts, with the intention of formulating a comprehensive, reliable theory of signs. The result is this significant achievement that deserves to rank with the work of Ogden and Richards, Korzybski, and P.W. Bridgman. Signs, Language, and Behavior is not only an invaluable tool for the semantic specialist, but because it reaches into their domains it is of vital interest to scientists, philosophers, linguists, sociologists, psychologists, psychiatrists, educators, critics of the arts--to all, in fact, concerned with problems of meaning, language, and communication. For Dr. Morris considers signs in a wide variety of contexts: in relation to truth and belief, to poetry, religion, literature, morality, philosophy, and especially with reference to the individual in the contemporary world faced with interpreting and appraising the many complex signs around him"--Jacket. (PsycINFO Database Record (c) 2014 APA, all rights reserved).