دانلود کتاب Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity

Name: Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity
Availability: InStock
Author: Martin Hewing (auth.)
ISBN: 9783658037529, 9783658037536

by Martin Hewing (auth.)

عنوان فارسی: همکاری با کاربران بالقوه برای ناپیوسته نوآوری تحقیق تجربی و بر خلاقیت کاربر
ناشر: Gabler Verlag
سال: 2014
ویرایش: 1
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 173-186
شابک: 9783658037529, 9783658037536
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 1.00 مگابایت

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جزییات کتاب

Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.

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